What actually happens when you hire us
The whole engagement, step by step — including what you provide and what we deliver at each stage. No mystery, no “trust the process” hand-waving.
- 01
Discovery
Typical duration: 1 week
A focused call (or two) to understand your business, your audience, and what a successful outcome actually looks like. No charge, no obligation — this is where we both find out if the fit is right.
- You provide
- An hour of your time; access to any existing site or analytics.
- We deliver
- A clear read-back of the problem and a recommendation — even if it isn’t us.
- 02
Proposal & scope
Typical duration: 3–5 days
A written proposal with a fixed scope, a fixed price, and a real timeline. Everything the project includes is itemized; anything it doesn’t include is explicitly out of scope, so nothing surprises anyone later.
- You provide
- Feedback and sign-off on the scope.
- We deliver
- The scope document, price, timeline, and payment schedule in writing.
- 03
Design
Typical duration: 1–3 weeks
We design the interface around your visitors and your conversion goals — reviewed with you at a direction stage first, so no one polishes the wrong idea. You see and approve the design before development begins.
- You provide
- Brand assets, content sources, timely feedback at two review points.
- We deliver
- A complete, responsive design system and page set, approved by you.
- 04
Development
Typical duration: 2–6 weeks
The build happens in weekly increments, each deployed to a private preview URL you can open on any device. You watch the site come together and course-correct early — not at the end.
- You provide
- Weekly feedback (15 minutes is usually enough).
- We deliver
- A working preview every week and a running changelog of what landed.
- 05
Testing & QA
Typical duration: 3–5 days
Cross-browser and cross-device passes, accessibility verification against WCAG 2.1 AA, performance validation against Core Web Vitals targets, and end-to-end tests on every critical flow.
- You provide
- A final content check — you know your business best.
- We deliver
- A documented QA report: what was tested, on what, with what result.
- 06
Launch
Typical duration: 1–2 days
DNS, SSL, redirects from any old URLs, search-engine submission, and monitoring — handled end to end, scheduled for a low-traffic window, with a rollback plan we’ve never yet needed.
- You provide
- Domain registrar access (or delegation).
- We deliver
- The live site, verified analytics, and a documented handover.
- 07
Post-launch support
Typical duration: 30 days included
Every project includes a 30-day window for fixes and small adjustments at no charge. After that, most clients move to a maintenance retainer — or take the documented handover to their own team. Either is fine.
- You provide
- Anything you notice — nothing is too small to flag.
- We deliver
- Fast fixes, and an honest recommendation on ongoing care.
Communication & tools
Most agency frustration is communication frustration. Ours is deliberately simple:
One channel
A shared channel (email or Slack) where both founders see every message.
Weekly rhythm
A short written update every Friday: what shipped, what’s next, what we need.
Calls when useful
Scheduled calls at review points — not recurring meetings for their own sake.
Process questions
Start with a discovery call
Free, no obligation, and genuinely useful even if you don't hire us.